Lifestyle Product Photography
Whether you are selling on eBay, Amazon, or your own e-commerce website, having visually stunning product photography can mean the difference between getting an abundance of traffic and sales or nothing at all.
Lifestyle photos are looked at and shared more on social media than standard, plain white background product images (although these images are important too). Why? Photos that show how your product is being used in its intended environment will increase your sales and help drive your brand’s identity.
What Is Lifestyle Product Photography?
Also known as in-context or context photography, lifestyle photography is the practice of photographing an object within a styled scene to introduce potential customers to the idea of a specific lifestyle that a product may be used in. In short, it’s all about creating an image that inspires people to envision your product in their daily lives.
Why Lifestyle Photography?
Why? Because In today’s world, people want to look at beautiful things with context. Using sites like Instagram and Pinterest, people search for inspiration and when they find it, they buy it. That’s why it’s important to sell them the idea of how your product will make their life better. Think about it. When you take pictures, you hope to capture the feelings in those moments. It’s the same thing with lifestyle photography. You want people to feel how a product can enrich their lives when they view its image.
The Benefits of Lifestyle Product Photography
- It clearly shows the quality, size, and shape of your product.
- It clearly shows a product from several different angles.
- It contains context and tells a visual story.
- It visually describes the features of a product and how it is used.
- It creates an emotional connection with potential customers.
*Keep in mind that props are often used in lifestyle product photography to enhance the overall image. Carefully placed props are often used to help:
- Explain the features and benefits of a product.
- Demonstrate a products usage.
- Demonstrate how a product fits using a model.
- Show the size and scale of a product.
- Support your brand or business theme.
Traditional Photography Vs. Lifestyle Photography
Traditional product photography often involves a product being photographed against a plain, white background. This helps to showcase a product without any distractions and highlights it in the cleanest way possible from every angle.
Lifestyle product photography, on the other hand, takes a product out of the realm of a plain, white background and releases it into the real world. This showcases its features and uses, helping potential customers envision it in their daily lives.
The Bottom Line
When it comes to lifestyle product photography, you have the wonderful opportunity to further develop the identity of your brand while helping potential customers envision the type of lifestyle they could have. While all products make the promise of changing a buyer’s life for the better, people want to see how and in what context a product is used. That’s why it’s important that the images you provide illustrate that all-important promise.
Thrive Product Studio
Take your product images to the next level with lifestyle product photography. At Thrive Product Studio, our professional product photographer help sellers maximize sales on Amazon and other important online marketplaces through high-quality, engaging images. Ready to get started? Contact us at 1.877.681.0980 or order online by filling out our form.