The way potential customers perceive your brand depends largely on the content you provide them with. For online sellers, this is especially true when it comes to showcasing your products. High-quality images that display the features of what you’re selling is key to successful representation and customer satisfaction.
Before you ship your products off, however, it’s important to prepare for your upcoming shoot in order to have a smooth operation. Many people who haven’t done this before often underestimate the amount of preparation that goes into the process of professional product photography.
At Thrive Product Studio, we are firm believers in achieving great results if you are prepared well. That’s why we’d like to provide you with the following guide to help you prepare for an upcoming product photography shoot.
Preparing For Professional Product Photography
Once you’ve made the decision to hire a professional product photographer, it’s important to think about your upcoming photoshoot and start preparing your products.
Create An Itemized List
First and foremost, it’s important to start by creating an itemized list of your products. This will help your product photographer run an efficient shoot. Take the time to make sure your list of items is clear, easy to follow and updated with important information such as SKU’s and product codes. You should also list sizes, colors, seasons, etc.
Inspect Your Products
Next, inspect all the products you plan to shoot and make sure they are in good condition. You don’t want to send any damaged or broken products. You also don’t want to send any products with any minor imperfections that the camera may pick up. It’s also a good idea to check them against your itemized list and make sure everything matches up. This will help you to avoid any problems that need solving at the last minute.
Prepare Your Products
Talk with your product photographer about how you would like your products assembled. See if they might need anything and if there is anything you can do to make this process easier for them.
Steam Or Press Clothing
Make sure all the clothing items you send are steamed and wrinkle-free before your product shoot. This ensures your clothing products look their best and in their natural shape. If a product cannot be steamed, you may want to visit a local cleaner to have your items professionally pressed.
Organize Your Products
Once your products are ready, it’s important to keep them organized as you package them for shipping. Grouped products can vary depending on what you send. Do this by considering what products you may want shot together. This will save your product photographer the time and energy of having to search through different packages when their real focus should be on creating high-quality images.
Thrive Product Studio
It’s important to get the most of your professional product photography shoot. The more planning you do ahead of time, the better. At Thrive Product Studio, our #1 goal is to provide you with high-quality images that help boost your online sales. Contact us today by filling out our online form or give us a call at 1.877.681.0980 to get started on your next project!