As consumers, we love to click through the photos of the products we buy online… that is until we can’t find the level of detail we want to see. Although product photography can seem cumbersome, it’s important to remember that in an era where “content is king”, images are everything. In fact, product photography is the #1 way for you to convey what you are selling and why it matters to your online buyers.
That’s why Thrive Product Studio would like to provide you with the following ways you can use effective Amazon product photography to improve your sales, boost conversions and keep your online buyers around longer.
One Image Is Never Enough
Unless you’re selling aluminum foil or brown paper bags, you can’t get away with a single product image anymore. Since people are buying more and more things online, the novelty of e-commerce has worn off. That’s why you need to differentiate yourself from your competitors by putting in some real effort with multiple photos.
Consumers looking to buy your products, especially expensive ones, are going to look through every single photo you offer before they make a decision. If you can’t provide them with the information they need, it’s more than likely they won’t make a purchase.
Real Images Make a Real Difference
Have you ever visited an online store where all the images look fake? Or perhaps you’ve browsed a series of similar products – like soaps, candles, or shirts – where it was obvious someone used Photoshop until they got the results they wanted?
While online authenticity can sometimes lose in favor of a quick win, most online consumers are savvy. That means they are more likely to spot “fake” or heavily photoshopped images. When this happens, the fake photos you provide poorly reflect your company. This leaves an online buyer asking “If their images are fake, what does that say about their products, values and customer service?”
Instead, if you provide them with real, high-quality images, they are more than likely to make a purchase based on trust, detail, etc.
Details Leave Little To Be Desired
A final recommendation we feel very strongly about is detailed shots. Close-up images that provide the nitty-gritty details of your products are a favorite feature among online buyers. Why? Because they like to see what they are actually purchasing. By taking the time to focus on even the smallest details, you leave little to be desired and provide your online buyers with the ability to inspect your products closely. The closer a buyer gets to your product, the more likely they will make a purchase.
Amazon Product Photography
Amazon product photography is a fantastic opportunity to present your products and your company in the best light possible. By putting in the time and effort to provide a strong visual representation of your products you’re bound to see an increase in your online sales and conversions. However, if product photography seems like too much of a hassle, let Thrive Product Studio take care of the work by providing you with the high-quality images you need so you can focus on your business.
Contact us at 1.877.681.0980