High-quality images are one of the most vital components of any online store. After viewing the photos, consumers should have a good idea of what your products look like in real life — which is the main objective of product photography. However, there are thousands, if not millions, of online sellers that display poor images that do nothing to attract and convert customers. That’s why Thrive Product Studio would like to provide you with the following common product photography mistakes to avoid.
Product Photography Mistakes To Avoid
Proper lighting is crucial when it comes to representing your products online. Common lighting mistakes include too much direct light, the wrong light color, or a lack of brightness. A professional product photographer will know how to balance the lighting to ensure your images have the right amount of shade, brightness, and highlights.
A crowded background is a common product photography mistake that takes away attention from the product you are trying to showcase. A background should never distract a potential buyer in any way. That’s why a pure white background is often the best choice as your product will be the sole focus in the image. This, in turn, ensures a clear, accurate representation of your product.
Lack Of Angles
Customers are less likely to purchase a product with only one image. While the main product image is important, customers also expect to find additional images to gain a better understanding of a product. That’s why it’s important to capture a product from different angles to provide customers with key details by incorporating side-views, back-views, and close-ups
Different sized images with various backgrounds can confuse potential customers and discredit your brand. That’s why it’s important to stay consistent by maintaining the same focal length and direction with all your product images. Doing so will boost customer experience and make the process of scrolling through your products easy.
Lack Of Scale
Another common product photography mistake is not providing an accurate representation of the size and scale of a product. Although you should always provide a description of your product and include any applicable size charts, it’s important to provide a few photos of a product in use. This will provide customers with a good reference for the size, fit, and usage of a product.
Out Of Focus
Out of focus images fail to provide customers with an accurate representation of a product. This is especially true when it comes to important key details. This, in turn, produces a lack of trust, making it less likely a customer will feel confident in purchasing a product. That’s why a professional product photographer goes to great lengths to ensure images are clear and focused.
Thrive Product Studio
Even the best product images can’t replace the real experience of in-person shopping. That’s why it’s essential to ensure all your product photos are clear, precise, and varied enough to provide customers with the best visual representation. At Thrive Product Studio, we help online sellers maximize sales and increase conversions by providing you with high-quality, engaging images. Ready to get started on your next project? Contact us at 1.877.681.0980 or fill out our online form to place an order.