Are you looking for ways to boost sales on Amazon or your e-commerce website? A good place to start is with your product images. Professional product photography is an important element you should never overlook, as poor product photography can damage the success of your sales in a way that directly impacts your online business. That’s why Thrive Product Studio would like to provide you with following reasons product photography is important before offering some best practice tips to ensure your products stand out from the competition.
Why Amazon Product Photography Is Important
It may seem obvious but the world of online shopping is one of the fastest and effective means you have of promoting your products. However, there are additional benefits to investing in professional product photography, including:
- Your images will be the first thing potential buyers see and will instantly tell them if they have found what they are looking for.
- If your product images are stronger and of higher quality than those of your competitors, it will impact the decision making process of your online buyers.
- High-quality product photography works to provide an online buyer with important visual information about your products.
- In an online buyers mind, excellent product photography = excellent customer service.
- Having a variety of high-quality product images will increase your chances of it being shared on social media sites thus increasing your advertising reach without having to pay for it.
Product Photography Best Practices
To boost online sales it’s important to follow the professional product photography guidelines listed below.
Use Only High-Quality Images
To attract the eye of your consumers, it’s essential that all of your images are high quality, and properly optimized for Amazon or your e-commerce website. For example, if an image is blurry, or too small to view this would be a huge disadvantage. Professional product photography will ensure you have the right background, lighting, focus, and size.
Provide Alternative Views
An online business must create the same sense of shopping a customer would experience when they walk into a store and look for products. While they can’t touch your products in person, you can provide different, alternative views, and close-ups to help influence potential customers buying decisions. That’s why it’s important to provide as many views of your products as possible to help create a real shopping experience.
Allow A Customer To Zoom In
If your professional product images are of high-quality, there should be no issue with allowing potential buyers to view them in full size or zoom in. This will help build trust with your customers by showing off finer details of your products. However, you need to make sure that no quality is lost when an image is zoomed in.
Consistency Is Key
There are many considerations you must make to best represent your Amazon or e-commerce products. However, consistency is key. Simply put, your product images should look neat, attractive and organized. This includes product images on a white background. This will keep your images clean of unwanted distractions. Also, if you are adding alternative views, you’ll want to keep this consistent with all the products on your e-commerce website.
Keep Your Images Updated
Keeping updated images of your products is extremely important when it comes to customer service and retention. Whether you sell a few products or hundreds, you’ll want to make sure each and every image is up-to-date and represents the product that a customer will receive.
Thrive Product Studio
Professional product photography is one of the best ways to present your products and your online business in the best possible light. That’s why the images you use should always work with the content and customer service you provide to boost and retain online sales. Whether you sell on Amazon or your own e-commerce website, putting the time and effort into providing potential buyers with a strong visual representation of your products is important.
To learn more about the Amazon product photography services we offer, contact Thrive Product Studio at 1.877.681.0980.