When people purchase products on Amazon, their decision comes down to two important factors – photos and reviews. This means that, when you are actively selling your products on Amazon, both of these factors need to be clear, professional, and engaging.
While customer reviews are hard to predict from a selling standpoint, your product images are something you have complete control over. It’s obvious, however, that when you look at some images from other Amazon retailers that they don’t have a clear grasp on how to retouch and optimize their product images to maximize sales. That’s why Thrive Product Studio would like to provide you with the following information about Amazon product photography and why retouching matters.
Why Amazon Product Photography Matters
Amazon has a clear set of guidelines that online sellers must follow in order to use their platform. These guidelines include things like plain white backgrounds, no graphics, realistic colors, smooth edges, and more. While meeting these guidelines are a great first step for online sellers to achieve, professional product photography takes it a step further with retouching services to help maximize sales and increase conversions.
Maximizing Selling Potential
All to often, online sellers don’t have the necessary time, equipment, and resources to dedicate to their product photography. This is where working with Thrive Product Studio can be helpful. Our professional photographers are trained professionals who know exactly how to capture product images for maximum selling potential. Working with us will also alleviate the time and cost it takes to make updates to product images or take multiple new product photos.
Online sellers looking to gain serious exposure on Amazon and other marketplaces also need help with photo editing and retouching. While products can look okay using a smartphone to capture an image, Thrive Product Studio can take, retouch, and finish product photos to ensure they look perfect from every angle. Our professional, high-quality images will catch the attention of your consumers, increase conversions, and promote positive reviews to provide you with the full-circle success you need to compete in a highly competitive online market.
Retouching For Amazon
The key to retouching for Amazon is to make sure the background is 255 pure white. At Thrive Product Studio, the way we do this is to cut the product image out from the background and have a pure white layer underneath. Before we do that, however, we start with a healing brush and clone tool to remove any minor blemishes.
The clone tool we use is great for mimicking texture or creating a defined line or edge without blending. The feathering feature of this tool also allows us to create hard or soft lines to ensure overall detail when retouching images for Amazon.
The healing brush we use has two settings – the spot and the basic healing brush. The basic healing brush is great for blending while the spot healing brush is great for edges and preserving detail. This allows us to correct images and blend away blemishes smoothly. However, retouching images like this takes time to learn and master. That’s why you may not want to take on the task of doing it yourself. As a huge part of the product photography process, having your images professionally retouched is vital to achieving a polished, high-quality look.
Thrive Product Studio
Take your Amazon product photography to the next level with the professionals at Thrive Product Studio. Our product photographers help online sellers maximize sales and increase conversions on Amazon and other online marketplaces by providing you with high-quality, engaging images that are professionally retouched. Ready to get started? Contact us at 1.877.681.0980 or fill out our online form to place an order.