Writing descriptions for your Amazon product photography or your e-commerce store can be one of the hardest things you do. The problem is that it simply isn’t enough to describe the items you sell. Consumers are drawn to your products because of the work you’ve put in with your online marketing, advertising, and social media campaigns. The professional images you use also take it a step further, helping your customers to visualize your products in their daily lives. However, it’s your product descriptions that help seal the deal.
To make writing descriptions for your Amazon product photography or your e-commerce store easier, Thrive Product Studio would like to provide you with the following tips:
Identify Your Ideal Customers
The first thing you want to do is identify your ideal customers and create their persona. To do this you need to consider the types of words they would normally use and the language they would appreciate. You’ll also want to identify the ways your ideal customers will use your products and the questions they may have about it.
For example, if you’re selling a backpack for hiking, your ideal customers may not care so much about the variety of colors you offer. Instead, they are probably more interested in how much your backpack holds, how comfortable it is, if it’s waterproof, etc. The more you target the specific needs of your consumers, the better.
Consider Why Your Customers Want Your Products
It’s important to reflect on why your customers will buy your products over those from your competitors. You can do this by telling a simple story. By writing a small paragraph about your product, you can help set the scene and provide a shopper with reasons why their life is incomplete without it. This provides you with the opportunity to get creative and establish the voice of your brand. Whether it’s serious, casual, or funny, it’s important to imagine you are having a conversation with someone and explaining why your product meets their needs. To close the sale, you can provide a little backstory about why your product was created in the first place and what features make your products distinctive.
Explain The Details Of Your Products
Next, you’ll want to incorporate the details of your products. It’s never enough to simply state that your product is great. Instead, you need to explain why. Using the example of the backpack above, think about what makes it different than other hiking backpacks? Is it the fabric? Do you offer unbreakable zippers? Does it have cushioned straps? Take the time to explain how these features are beneficial to your consumers. Explaining these details will provide the benefits of your products without attempting to oversell them. Keep in mind, many of these details are often listed in bullet points.
Provide Product Specifications
While explaining the details of your products is important, a simple size description or chart isn’t enough. You need to include detailed specifications that an online buyer will consider. If you are selling clothes, you’ll want to include information on how your garments are styled. Are they slim-fitting or loose? How long is the inseam of your pants? Do you offer different length options? Other product types can be different. For example, how much does a product weigh? What are its dimensions? Do they come with batteries or a carrying case?
Provide Important “After The Sale” Information
Last but not least, you’ll want to include specific “after the sale” information on how to care for your products. Are there any specific care or washing instructions? Include any information that’s important in maintaining the quality of your products. Keep in mind that online consumers are visually driven. If you can provide an instructional video, you’ll build important consumer trust and confidence. By showing your products in motion, an online consumer will naturally feel that what you offer is the right solution to meet their needs. The goal here is to provide them with the information they need to see themselves using your products after the sale.
Thrive Product Studio
While professional Amazon product photography is one of the best ways to present your products in the best possible light, writing detailed and thoughtful descriptions are just as important. That’s why the descriptions you provide should work hand-in-hand with your images to provide your consumers with enough information they need to buy your products.
Want help making your product photography pop? Contact Thrive Product Studio today to learn more about the Amazon product photography services we offer at 1.877.681.0980.